Dr. Brite All-Natural Oral Care, Toothpaste, Mouthwash and Whitening Pens
Dr. Brite All-Natural Oral Care, Toothpaste, Mouthwash and Whitening Pens
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Striving to Make Safe, Natural Products for Everyone

The Dr. Brite Story

Dr. Pooneh Ramezani and Dr. Paris Sabo founders of Dr. Brite

From Medical Practitioners to Founders of Dr. Brite

Sisters, Dr. Pooneh Ramezani (a dentist for over 20 years) and Dr. Paris Sabo (a breast cancer surgeon) were shocked by the harmful ingredients found in everyday products. So, with their medical knowledge and the power of nature, the sister-doctor duo created Dr. Brite as an all-natural oral care brand that contains EWG Verified™ formulations made ethically in the USA.

It started with a toddler's toothpaste-eating habit. When Dr. Sabo's son was a toddler, she noticed her toddler's knack for the taste of toothpaste. After looking over the ingredients on a mainstream toothpaste box, she was shocked to see warning labels listed about accidentally ingesting toothpaste. 

Soon after, Dr. Ramezani was floored to discover that she was using and recommending oral care products that contained harmful chemicals. She then searched for natural yet effective toothpaste, mouthwash and teeth whitening solutions for her family and patients, but was surprised and disturbed by the lack of alternatives.

As healthcare professionals and mothers, the sister-doctor duo felt responsible to research the ingredients found in the products they were applying on a daily basis.

The determined sisters then decided to take it upon themselves to create personal products based on safe, organic ingredients that would be safe for the entire family.

They combined their first toothpaste formula in a light pink kitchen mixer, and launched the Dr. Brite brand in December 2015. Today, they ship to customers around the world and that mixer now serves as office decor.

Owning a startup requires many sacrifices and a lot of hard work. What keeps us going is our obligation as moms, healthcare professionals and now as creators of everyday products to educate the public about harmful chemicals and alternatives. — Dr. Pooneh Ramezani, CEO of Dr. Brite


Enduring Commitment as Business Flourishes

The collection has expanded to include a mouthwash, teeth whitening pen, kid’s toothpaste and mouthwash as well as a pet oral care spray and cleaning pen. As their business grows, they continue to manufacture all products in the USA, using sustainable and ethical practices.

The Dr. Brite solutions are made with the highest-quality, organic ingredients. Here are few more things you should know about our products:


Sulfate-free BPA-free
Paraben-free Non-GMOs
Carrageenan-free No synthetic sweeteners
Gluten-free No artificial colors


So far they’re off to a good start. Earlier this summer their efforts were recognized when Dr. Brite was selected as a Burt’s Bees 2016 Natural Launchpad winner. Read more about this accomplishment, their eco-friendly initiatives and Leaping Bunny certification.

Dr. Brite small batch natural products created by medical professionals

Giving back to the community is also very important to Pooneh and Paris, which is why they’ve established a 5% movement. With every purchase, Dr. Brite helps provide oral care products that are free of harmful ingredients to people in need.

Additionally, a portion of proceeds along with products are donated to the Dr. Brite grassroots education program that teaches children and adults the importance of hygiene and being mindful of dangerous chemicals. Your purchase of Dr. Brite products contributes to the 5% movement and supports the success of a women-owned business.

Join Sisters Dr. Pooneh Ramezani and Dr. Paris Sabo

Make sure to connect with us on Instagram and Facebook, and refer to our blog for Dr. Brite news, healthy living tips and industry updates.