From Medical Practitioners to Founders of Dr. Brite
Sisters, Pooneh (an accomplished dentist) and Paris (a breast cancer surgeon) were shocked by the harmful ingredients found in everyday products. So they came together to create Dr. Brite, an-all natural, EWG verified personal care collection made ethically in the USA.
It started when Paris observed a connection between increasing cancer rates of her healthy patients, without family history, to the exposure of hazardous chemicals in the environment and household items.
Paris and Pooneh were alarmed by these patterns. As healthcare professionals and mothers, they felt responsible to research the ingredients found in the products they were applying on a daily basis.
As a dentist for more than twenty years, Pooneh was floored to discover that she was using and recommending oral care products with harmful chemicals. She searched for natural yet effective toothpaste, mouthwash and teeth whitening solutions for her family and patients, but was surprised and disturbed by the lack of alternatives.
The discouraged sisters then decided to take it upon themselves to create personal products based on safe, organic ingredients — and they began with dental care.
Owning a startup requires many sacrifices and a lot of hard work. What keeps us going is our obligation as moms, healthcare professionals and now as creators of everyday products to educate the public about harmful chemicals and alternatives.
Dr. Pooneh Ram, CEO of Dr. Brite
They combined their first toothpaste formula in a light pink kitchen mixer, and launched the Dr. Brite brand in December 2015. Today, they ship to customers around the world and that mixer now serves as office decor.
Enduring Commitment as Business Flourishes
The collection has expanded to include a mouthwash, teeth whitening pen, kid’s toothpaste and mouthwash as well as a pet oral care spray and cleaning pen. As their business grows, they continue to manufacture all products in the USA, using sustainable and ethical practices.
The Dr. Brite solutions are made with the highest-quality, organic ingredients. Here are few more things you should know about our products:
- No Sulfates
- No synthetic sweeteners
- No Parabens
- No artificial colors
So far they’re off to a good start. Earlier this summer their efforts were recognized when Dr. Brite was selected as a Burt’s Bees 2016 Natural Launchpad winner. Read more about this accomplishment, their eco-friendly initiatives and Leaping Bunny certification.
Giving back to the community is also very important to Pooneh and Paris, which is why they’ve established a ‘2 for 2’ movement. With every purchase, Dr. Brite helps provide oral care products that are free of harmful ingredients to people in need.
Additionally, a portion of proceeds is donated to the Dr. Brite grassroots education program that teaches children and adults the importance of hygiene and being mindful of dangerous chemicals. Your purchase of Dr. Brite products contributes to the ‘2 for 2’ movement and supports the success of a women-owned business.
Join Sisters Pooneh and Paris
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