About Us: Our Story
Meet Our Two Moms on a Mission
Our story began when our co-founder and cancer surgeon Dr. Paris Sabo became alarmed by seeing increased cancer rates in her young healthy patients without any family history.
This sent her on a mission to understand why this was happening. In her research she uncovered many cancer and inflammation causing toxins found in everyday personal care products.
It became clear that there was a correlation between these personal care products and her patient's systemic health, but this didn't quite hit home for her until she saw her then 18 month old son, Logan, eating toothpaste.
That's when she decided she needed to do something. She called up her sister, co-founder Dr. Pooneh Ramezani, who is a dentist as well as a mom of two, and told her about her concerns.
Dr. Brite was born so that smiles everywhere can be cared for without the worry of harmful ingredients.
Our mission is to make highly effective, great tasting, toxin-free oral care products available to every household and improve the health and lives of everyone, one smile at a time.
A Fusion of Science and Nature
So, how do we do it?
Dr. Brite only uses the power of effective, plant-based ingredients to help you shine brite and healthy. That’s why you’ll never find toxins, synthetic ingredients, artificial colors, sweeteners, or colors in our formulas.
Dr. Sabo and Dr. Ramezani fused their years of medical knowledge with the latest in natural ingredient research to help craft Dr. Brite’s safe, effective, and ultimately tasty oral care formulas.
With Dr. Brite, you can confidently tackle your day with just a smile. Whether you’re brushing your teeth or whitening your smile, you are being cared for in a truly nourishing, natural, and holistic way.
Our Commitment to You
We promise to care for your smile by creating natural oral care products formulated with sustainable and effective plant-based ingredients that are safe to swallow so that you don’t have to call Poison Control.
All Dr. Brite products are created in small batches at our sunny and eco-friendly Southern California office in Irvine to capture their peak efficacy. We source our natural ingredients sustainably within the U.S., with the exception of our neem oil (this is a native plant sourced from India) and every product is packaged with care.
Every Dr. Brite purchase gives back too. Each year we donate 5% of our revenue in the form of products or cash donations to local nonprofits to help our community thrive.