Our story began when our co-founder and cancer surgeon Dr. Paris Sabo became alarmed by seeing increased cancer rates in her young healthy patients without any family history.
this sent her on a mission to understand why this was happening. In her research she uncovered many cancer and inflammation causing toxins found in everyday personal care products.
It became clear that there was a correlation between these personal care products and her patient's systemic health, but this didn't quite hit home for her until she saw her then 18 month old son, Logan, eating toothpaste.
That's when she decided she needed to do something. She called up her sister, co-founder Dr. Pooneh Ramezani, who is a dentist as well as a mom of two, and told her about her concerns.
Dr. Brite was born so that smiles everywhere can be cared for without the worry of harmful ingredients.
Our mission is to make highly effective, great tasting, toxin-free oral care products available to every household and improve the health and lives of everyone, one smile at a time.
