My 3 year old son is particularly picky when it comes to flavors. I tried many other toohpastes with him. He is not a big sweets fan, but he loves Strawberries and loves this toothpaste!!! He gets excited to brush his teeth with this, and knowing it is safe to swallow is a huge plus. I bought 3 tubes of this product on a whim and I am so glad I did!
Both of my children ( 4 and 2.5) love this toothpaste and get excited to brush their teeth with it!
My three-year old daughter loves it!