I have purchased at least six kinds of toothpaste in the past month and a half that has claimed to be natural. All of them I have discarded after I used them once or twice and had a reaction to them. After reading a review of Dr. Brite Naturals and choosing the one I wanted, the sensitivity relief - coconut mint one, and waited for the product to arrive. Did not have to wait long, the item arrived super fast and had a surprise of multiple travel versions of their other tubes of toothpaste. I immediately tried my sensitivity relief - coconut mint toothpaste and anticipated the gag reaction to it that I had had with all the other brands I had tried, however, that did NOT happen with Dr. Brite Naturals. I was so happy! Honestly, this was such a pleasant surprise and I am so very happy with my new forever toothpaste. I'll not hesitate to try their other products.
Within a week of using Sensitive Relief toothpaste, my sensitivity dramatically reduced!