About Us: EWG Verified™ Toothpaste & EWG Verified™ Mouthwash

The Environmental Working Group (EWG) is a non-profit organization dedicated to protecting human health and the environment by making it easier for consumers to make smart purchases. EWG is originally known for publishing an annual Dirty Dozen™ list, which names the fruits and vegetables that rank highest in pesticide residue.

One of the most popular resources from EWG is the Skin Deep® Cosmetics Database, which rates the ingredients in personal care products. You can easily search for a specific personal care product or you can browse by a cosmetic category and learn about any potential health risks associated with a product.

In 2015, EWG launched its verification mark that takes Skin Deep® one step further. An EWG VERIFIED™ mark indicates that a personal care product meets EWG’s rigorous criteria, including compliance with strict ingredient standards, manufacturing transparency, and honest labeling.

Why Being EWG VERIFIED™ Matters?

We are proud to display the EWG VERIFIED™ mark on several Dr. Brite products, which include our:

We believe that being EWG VERIFIED™ will help provide consumers around the world with an easier way to identify our products. People can now purchase with confidence knowing that we have a low score in the “green” range with the highest safety profile. This designation not only sets us apart from other brands in the marketplace, but also reflects our commitment to safe, high-quality ingredients.

What Are the Requirements to Be EWG VERIFIED™?

Dr. Brite’s EWG VERIFIED™ toothpaste and mouthwash meet the nonprofit’s high standards for transparency and healthfulness. Some of these requirements include:

Be free of EWG's ingredients of concern
Fully disclose all ingredients
Follow good manufacturing practices

Shop Smarter and Healthier

We don’t mean to toot our own horns, but we are incredibly honored that our toothpaste and mouthwashes are EWG VERIFIED™. We hope that this mark helps you the next time you shop for your personal care products and makes you think twice about what you put on and in your body. Feel free to check out our EWG VERIFIED™ products through the links below:

EWG™ Healthy Living Apps

The Dr. Brite team are big fans of the EWG™ Healthy Living App, definitely, check it out.