Dr. Brite EWG Verified™ Toothpaste and Mouthwash
We are proud to display the EWG Verified™ mark on several Dr. Brite products, including our all-natural toothpaste and mouthwash. This is an important step toward a goal of participating in a cleaner, healthier lifestyle movement for consumers worldwide by offering solutions and educational sources, which will allow them to make better choices on their everyday products.
Currently the Dr. Brite kids toothpaste and mouthwash are the only EWG Verified™ oral care products for children. This designation not only sets us apart from other brands in the marketplace, but also reflects our commitment to safe, high-quality ingredients.
Environmental Working Group Verification Mark
The Environmental Working Group is a non-profit organization dedicated to protecting human health and the environment by making it easier for consumers to make smart purchases. (You may already be familiar with EWG, who publishes the annual Dirty Dozen list, which names the fruits and vegetables that rank highest in pesticide residue.) In 2015, EWG launched its verification mark, which indicates that product meets their strict criteria, including compliance with strict ingredient standards, manufacturing transparency and honest labeling.
Why Dr. Brite Became EWG Verified™
We believe that our EWG verification will help provide consumers around the world with an easier way to identify our products. People can now purchase with confidence knowing that we’ve scored in the “green” range with the highest safety profile.
EWG Verification Requirements
Dr. Brite’s EWG Verified™ toothpaste and mouthwash meet the nonprofit’s high standards for transparency and healthfulness. Some of these requirements include:
- Be free of EWG's ingredients of concern
- Fully disclose all ingredients
- Follow good manufacturing practices
Skin Deep Cosmetics Database
The goal of EWG’s consumer tools is to bring environmental issues into the consciousness and daily lives of Americans. One of their most popular resources is the Skin Deep Cosmetics Database, where you can easily browse by cosmetic category or search for a specific product to find out about the ingredients and company's animal testing policies. Click the links below to view our EWG Verified™ products on Skin Deep: