My whole family loves this line. We swap around the flavors but the mint is my favorite. It works like a conventional toothpaste without the harmful fluoride and foam. And it tastes great.
This is my #1 favorite toothpaste because it is still great for sensitive teeth and I don’t have to use a toothpaste with horrible ingredients. I used to always use another great natural toothpaste, but it made my teeth more sensitive :(. This one is perfectly balanced at whitening and cleaning without making my teeth/gums sensitive.
I'm late to the game making natural choices in life, but I'm here now after being nudged (ok, pushed) by my wife. Changing my toothpaste from the typical Crest, or even Tom's, took a little getting used to because it didn't foam up like they do, so I wasn't sure how much cleaning was actually going on. I read about this while researching natural toothpastes so I was kind of prepared. But what I wasn't prepared for was the great check-up I just got. I used to get lots of plaque build-up on the inside of my lower teeth - it was only about 1/3 of that now. Plus my hygienist's exact word for my gums was "perfect"! I have never heard her, or anybody from any dental office I have been to in my entire life use that word for my gums. And I'm using the kids mouth rinse and toothpaste for our 4 y/o and he loves it, so brushing is not a chore anymore. He actually likes the spray and always wants to do the mouthwash by himself. I can't wait for his first check-up, but if it's anything like mine then Dr. Brite will have a household of loyal fans. Now, if only you guys can make a functional natural antiperspirant!