The clean beauty revolution aims to require the same regulations that surround food to be applied to personal care products. The movement was initiated by Ashley Prange, the founder of organic cosmetics brand Au Naturale, who encourages people to "clean swap" their products for natural alternatives.
When clean swapping the items in your makeup bag don't forget to open your bathroom cabinet. Taking a good look at your toothpaste and mouthwash ingredient lists can help determine if you feel comfortable absorbing those chemicals on a daily basis. If not, maybe it's time to switch to something natural.
This week we ask you to clean swap your dental care products! Post a picture on Instagram or Facebook of the toothpaste or mouthwash you’re throwing away, tag it #Swap2BeBrite and we will DM you a 10% off code!