Skin Deep® Cosmetics Database is the Environmental Working Group's (EWG) searchable index of toxic ingredients in cosmetic and personal care products. You may already be familiar with EWG who publishes the annual Dirty Dozen list, which names the fruits and vegetables that rank highest in pesticide residue.
On the Skin Deep® website (or smartphone app) you can easily browse by cosmetic category or search for a specific product to find out about the ingredients and company's animal testing policies.
The goal of EWG’s consumer tools like Skin Deep® is to bring environmental issues into the consciousness and daily lives of Americans. Here are the links to help you find Dr. Brite's EWG verified dental care products on the Skin Deep® database:
These Dr. Brite items meet the EWG's strict criteria for transparency and healthfulness. Some of these requirements include:
- Avoid ingredients that authoritative health bodies have flagged for potential health concerns
- Fully disclose ingredients to consumers
- Ensure products are adequately preserved and free of contaminants
- Follow good manufacturing practices
“We are proud to be a member of the EWG Verified program. Our products are designed by myself and Paris as both mothers and doctors, so we truly value health and transparency above all else," says Dr. Brite CEO and dentist, Pooneh Ram.
"We are also excited to use this platform as a way to educate consumers about selecting their everyday products wisely and making healthier lifestyle choices."