We are pleased to announce that we are officially EWG Verified! The Environmental Working Group is a non-profit organization dedicated to protecting human health and the environment that makes it easier for consumers to make smart purchases.
Our new website is labeled with the EWG Verified seal to ensure the community that our brand meets the EWG's strict criteria for transparency and healthfulness. Some of these requirements include:
- Avoid ingredients that authoritative health bodies have flagged for potential health concerns
- Fully disclose their ingredients to consumers
- Ensure their products are adequately preserved and free of contaminants
- Follow good manufacturing practices
The goal of EWG’s consumer tools is to bring environmental issues into the consciousness and daily lives of Americans. One of their most popular resources is the Skin Deep Cosmetics Database and its mobile phone app.
Skin Deep and EWG’s other online tools rate the toxicity of nearly 80,000 products, informing consumers about the ingredients in the products they buy.
If you align with Environmental Working Group (EWG) and are committed to creating safer products with greater transparency, this program allows you to convey that your products meet EWG's strictest criteria, setting your products apart from others on the market.