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We've Got The Mark of Approval

Families in the U.S. often assume everyday items on the market have been tested by the federal government. But the personal care products industry still remains largely unregulated.

That’s why the Environmental Working Group (EWG) has dedicated their organization to protecting human health and environment by making it easier for consumers to make smart purchases.

Every product that displays the EWG VERIFIED mark meets rigorous criteria, including compliance with strict ingredient standards, manufacturing transparency and honest labeling.

"As a participant of the EWG Verified program, we welcome the opportunity to share with consumers our commitment to health and transparency," says Pooneh Ram, DDS and CEO of Dr. Brite.

"Everyday products matter. That’s why through this imperative resource we hope to educate consumers about making healthier lifestyle choices. As an EWG Verified company we proudly align with their strict standards for the use of safe ingredients and best practices."

Find EWG verified toothpaste and mouthwash here.