Sodium Lauryl Sulfate (SLS) is a surfactant, or a foaming agent, commonly found in cosmetic and personal care products like toothpaste. Even though it’s derived from coconut oil or palm oil, SLS is contaminated with a toxic byproduct during the manufacturing process.
According to the Environmental Working Group's Skin Deep Cosmetic Safety Database, SLS is a "moderate hazard" that has been linked to cancer, organ toxicity and endocrine disruption.
Despite being a known as a skin irritant, it’s still being used in everyday products. In fact, SLS is regularly used in lab testing to intentionally harm skin so researchers can compare the effects of formulas designed to heal the skin.
Similar to skin tissue, gums can become irritated or aggravated when using a toothpaste with SLS as an ingredient. This could be why certain brands like Tom’s of Maine offer an SLS-free version of their toothpaste, although their claims consider SLS safe for use.
We care deeply about the safety of your dental hygiene and overall health. This is why our toothpaste with natural and organic ingredients is created without potential harmful ingredients like Sodium Lauryl Sulfate. When brushing with our gentle toothpaste formula you'll still achieve the benefits of a healthy, white smile. So why not give it a try today?