by Dr. Pooneh Ramezani, DDS
Dr. Brite Is Proud To Be B Corp!
We are beyond excited to share that Dr. Brite has recently earned its B Corporation Certification. The 'B' stands for benefit, which represents a new kind of business that applies their power and resources for public good. This designation is similar to a Fair Trade or LEED certification and indicates that we are committed to making a difference while meeting comprehensive higher standards of corporate social responsibility, environmental performance, accountability, and transparency.
Certified B Corporation Vision and Movement
We have now joined a diverse community of 2,000 B Corp certified organizations worldwide such as Warby Parker, Patagonia, Etsy, Dr. Bronner's, The Honest Company, Indosole, and Indigenous - to name a handful. Together we are working toward one ambitious vision: to redefine success in business. Certified B Corporations are social enterprises verified by B Lab, a nonprofit organization that serves a global movement of people using business as a force for good.
Why Dr. Brite Strived to Become B Corp Certified
From our very beginning, we’ve been committed to delivering safe and effective oral care products, like our nontoxic toothpaste, mouthwash and teeth whitening pens as well as organic skin care, to our customers and making positive changes in the way people make everyday decisions relating to social and environmental impact. So why did we become B Corp certified? Our new B Corp seal assures consumers that we offer more than just marketing—that we practice what we preach. Some of these practices consist of our sustainability and eco-friendly efforts, ethical treatment of workers and equal opportunities for all employees.
Receiving the B Corp certification confirms Dr. Brite's mission to educate consumers on socially conscious decisions that will affect their life choices, including the purchase of Dr. Brite oral care and skin care products. Identifying as a B corporation helps communicate our values to our customers and will allows us to learn from like-minded people. Through the power of our collective voice, B Corporations will inspire all businesses to compete not only to be the best in the world, but to be the best for the world.
Requirements to B Corp Certified
In order for a business to become B Corp certified, it must first complete the B Impact Assessment and earn a reviewed minimum score of 80/200. This assessment covers the company’s entire operation and measures the positive impact of the company in areas of governance, workers, community and the environment, as well as the product or service the company provides.
Support a Better Way of Doing Business
We believe the B Corp assessment also provides a framework to evaluate Dr. Brite’s success against rigorous values and responsible practices as we continue to grow as a company. Today, we are incredibly proud to be one of a hundred Certified B Corps that belong to the Home and Personal Care category. In addition to our own celebration, we’d like to acknowledge B Corp for recently achieving a very special milestone of their own – they have just reached over 2,000 B Corp certified organizations. By supporting Dr. Brite, you support a better way of doing business and a better future for our planet and those living on it.
"It was always my goal to have Dr. Brite become B Corp certified. We make amazing products with the wellbeing of our consumers and environment in mind, and we conduct our business with complete transparency. Being recognized for our efforts by such a prestigious and global collection of companies doing good, the B Corp certification is tremendous and is a testament of our commitment to our consumers, our employees and our company."
- Dr. Paris Sabo, COO and Co-Founder of Dr. Brite
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